BELA PERFUME
The challenge was to successfully launch a feminine fragrance with greater market penetration within the fragrance portfolio, taking advantage of the brand's untapped potential in the millennial segment for this category.
Role & Activities performed:
Overseeing the launch from end-to-end, starting from conceptualization to completion for the catalogue
Art direction on set for the photo and video production made in New York with Dennis Leupold and Kazu Okuda
Supervising all stages of post-production until the publication of final pieces across all channels
the power of a rose
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Dewy green leaves, bright bergamot, fresh neroli & pear blossom.
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Blooming orange blossom, blush rose, bulgarian rose oil.
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Enveloping ambrox, sunkissed musk & sheer cedarwood.
AN ADDICTIVE FLORAL SCENT THAT HIGHLIGHTS THE POWER OF THE BULGARIAN ROSE OIL.
A sublime and exclusive ingredient of high perfumery.
