colorfix makeup
The primary objective of this project was to safeguard our market leadership position across Latin America by filling gaps in the long-lasting matte liquid lipstick market and leveraging the success of the Colorfix sub-brand within the eyes makeup subcategory through the introduction of a new mascara and eyeliner.
Role & Activities performed:
Overseeing conceptualization and creative direction end-to-end
Leading a team that provided creative and strategic input and executed all assets for organic and paid media, including managing timelines and overseeing creativity
Providing art direction and supervision for all productions, including the TV commercial directed by filmmaker Ginesta Guindal hand in hand with LaClinika, and photoshoot done by Sarah Silver in México DF
End-to-end development of creativity for social media platforms such as Instagram, TikTok, YouTube, and owned and paid media.
Supervising all stages of post-production until the final pieces were published across all channels
LIQUID TATTOO & ULTIMATE VOLUME
Liquid Tattoo: A long-lasting matte lipstick with a super lightweight texture that is resistant to smudging, water, food, and everything else for a full 24 hours.
Ultimate Volume: 36 hours of indestructible volume and mega lift, this mascara is truly bulletproof.
SOCIAL MEDIA
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SOCIAL MEDIA •
non-stop dance 💃🎵
GET YOUR FACE READY!
With our sweat, cry, sing, drink, and everything-proof liquid lipstick and mascara. These products will keep you looking your best for a full 24 hours, non-stop.
it’s a wrrrrrap!
After two long days of production, we deserve a well-deserved break 💪
From right to left: Romina Chirinos (Producer), Mariana Uribe (Consumer Engagement Team) and me!