RED POWER PERFUME
The challenge for this project was to create and develop a new sub-brand that would make a strong statement within the fragrance portfolio and align with the positioning of the ésika brand through a comprehensive 360° proposal.
Role & Activities performed:
Overseeing the conceptualization and creative direction of the project from start to finish
Leading a team that provided creative and strategic input and executing all assets for organic and paid media, including managing timelines and overseeing creativity
End-to-end development of creativity for social media platforms such as Instagram, TikTok, YouTube, and owned and paid media
Providing art direction supervision for all productions, including the TV commercial directed by filmmaker Ginesta Guindal in México DF hand in hand with LaClinika, and photoshoot done by Dennis Leupold in NY.
Supervising all stages of post-production until the final pieces were published across all channels
a scent that never dies
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Fresh pear, green apple, tangerine, black currant.
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Immortelle flower, muguet, jasmin, patchouli, ylang-ylang.
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Madagascar vanilla, sandal, praline, musk, ambertonic.
unleash all your power with red power.
A tribute to the strength and confidence of womanhood, this product aims to reflect that power within all of us.
SOCIAL MEDIA •
SOCIAL MEDIA •
POWER THAT ECHOES.
Red Power encourages you to embrace and amplify your own voice, making it an echo that can be heard everywhere as a testament to your strength and power.
1,86mm views (Instagram)
2k comments (Instagram)
2mm reproductions (Spotify)
PA PA POWER!
A quick snapshot before disassembling the entire set. 😂